Faculty, Arches

Sun Young Ahn, Nat S. and Marian W. Rogers Professor of Business and Leadership, says consumers need to be smart when opening their digital wallets.

WHAT THE RESEARCH SAYS

Ahn investigated how 20,000 consumers pay their bills鈥攅specially those who used digital wallets like Apple Pay and Google Pay鈥攁nd how that correlated to their overall financial health. Her team found that those who use mobile payment methods were more likely to have excess credit usage and trouble managing money. It might be that people with less financial savvy are turning to payment apps to help improve their situation鈥攂ut another explanation for the findings could be that technology makes it a little too easy to spend. Says Ahn: 鈥淢obile payments are even less tangible than a credit card.鈥

Sun Young Ahn

Assistant Professor Sun Young Ahn researches consumer behavior and decision-making, retailing, and consumer well-being. She teaches courses in marketing principles and research, consumer behavior, and sustainability marketing.

FAST AND EASY

Mobile payments are designed to be instantaneous, which makes it easy to forget where the money is coming from. 鈥淏e aware of the possibility of overspending,鈥 Ahn advises. 鈥淭here is no break time in the transaction process to think, Do I really need this purchase?

SET A LIMIT

With interest rates climbing, it鈥檚 never been more important to keep tabs on the credit cards linked to payment apps. Ahn suggests setting a budget or spending limit for your digital wallet and signing up for text alerts if that amount is reached.

PROCEED WITH CAUTION

There鈥檚 a generation gap with those embracing financial technology and, not surprisingly, it鈥檚 mostly younger consumers adopting digital wallets. But the pandemic brought on a surge of mobile payment services and changed how consumers of all ages behave: The new normal now includes contactless grocery shopping, for instance, and ordering takeout with a couple of taps on a smartphone. But, regardless if you鈥檙e a millennial or baby boomer, Ahn advises taking the time to learn the new technology鈥 and the safeguards. 鈥淎s more consumers adopt mobile payments,鈥 she says, 鈥渕ore scammers will follow.鈥