��������

The niche enterprise has achieved success by addressing an unmet need. “The dirt biking community isn’t as well served by physical therapy,” says Alexandria Maurer. “A lot of riders have mentioned that when they go to get medical services or physical therapy, people usually just tell them to stop riding, and if they’re as passionate about it as Vincent is, they don’t want to stop riding.” 

Vincent Maurer credits the Doctor of Physical Therapy degree he earned from Puget Sound with providing him with the basis for his business, which he adapts to his patients’ needs: “It gave me the real foundation for the biomechanics of the body, understanding the bones and the muscles and the nervous system and how the body and the mind work together to learn.” 

He’s earned his clients’ trust by helping them heal—without discouraging them from pursuing their hobby. “I say the most dangerous thing out there is a couch,” he says. “If somebody sits on the couch and they don’t do what they love, it really messes up their body and their mind.”